Thomas J. Winninger


Thomas J. Winninger, CSP, CPAE has been referred to by his peers as “America’s Business Coach!” Thom is the author of the best selling book, Price Wars: How to Win The Battle For Your CusThomer!

He has been featured on CNBC First Business, in BoardRoom Reports, Venture and Success Magazines and published in over 300 trade journals, magazines and newspapers. His varied background and client base has made him a valuable resource for marketing, sales, and management professionals nationwide.

Holder of the coveted CPAE (Council of Peers Award of Excellence) designation from the National Speakers Association for his lecture skills, Thom’s presentation style is free flowing. The theater “round style” encourages audience participation and interaction. Thom commands a refreshing and unique approach that brings an audience to their feet saying, “I can do that!”

He delivers programs on competition, marketing, leadership, team building, benchmarking, and the future:

  • Creating Distinctive Value: Building Your Business from the Outside In
  • Market Quake 2010: Capturing the Trends that Threaten Your Future
  • Price Wars: Secrets to Beating the Price Wars without Destroying Profits
  • How to Think Like a Market Leader
  • How to Create Priceable Value
  • How to Build a Culture of Difference
  • Living Your Brand: Universal Principles to Turning Your Brand into Market Dominance