Zuhair Suidan is the principal of a marketing, strategic planning and business development Consultancy. Prior to forming Suidan Associates, he enjoyed a successful 23-year career at IBM. Mr. Suidan has helped teams in many different corporate, industry, and competitive position settings to understand their markets, analyze opportunities, and develop distinctive, integrated and workable marketing strategies that are bought into throughout the organization. He uses a powerful, yet easy-touse strategic marketing planning process that demystifies the process and greatly increases the effectiveness and speed of visioning and objective setting. Mr. Suidan has presented numerous strategic marketing management workshops for companies such as Verizon Communications, Pitney Bowes, Thermo Electron, Programart, Hyperion Solutions and Perkin Elmer.