Eric Baron


Eric Baron, president of The Baron Group, is a sales consultant and special events speaker who has trained and motivated sales people for more than 20 years.

Scores of organizations have gained competitive advantage from Mr. Baron’s uniquely effective workshops, which apply problem solving skills to the selling process. This five-phase approach to selling combines the best of proven problem solving skills and consultative selling skills. The focus of all of his programs is ensuring salespeople recognize their primary role to be a problem solving, value-added resource to their customers.

For the past 14 years, Mr. Baron has been an adjunct faculty member of the Sales Management Executive Program of Columbia University Business School’s Continuing Education Program.

Eric is the author of, Selling Is a Team Sport: Turn Your Whole Organization Into A Living, Breathing, Selling Machine, (Prima Publishing, September 2000). The book is for companies seeking ways to differentiate themselves from the competition.

He has authored sales and sales management articles, which have been published in Business Marketing, Industrial Marketing, and ASTD.

The Baron Group was selected to appear on Edwin Newman’s Executive Forum TV series.

 “Recently, on my Executive Forum television series, I had the opportunity to interview Eric Baron, CEO, and David Hauer, Executive Vice President of The Baron Group, a very unusual sales training company located in Westport, Connecticut. In our research, we found some companies that appear to be on the cutting edge in their individual areas of expertise. We believe that one of these companies is The Baron Group because of the work they are doing integrating creative problem solving concepts with a state-of-the-art sales process. We were quite impressed with what we saw.“-Mr. Newman